Tomato Story

 This is a email that i got

A Jobless man applied for the position of 'office boy' at Microsoft. The HR manager interviewed him then watched him cleaning the floor as a test..

 'You are employed' he said. Give me your e-mail address and I'll send you the application to fill in, as well as date when you may start.

 The man replied 'But I don't have a computer, neither an email'.

 'I'm sorry', said the HR manager. If you don't have an email, that means you do not exist. And who doesn't exist, cannot have the job.'

 The man left with no hope at all. He didn't know what to do, with only $10 in his pocket. He then decided to go to the supermarket and buy a 10Kg tomato crate. He then sold the tomatoes in a door to door round. In less than two hours, he succeeded to double his capital. He repeated the operation three times, and returned home with $60.

 The man realized that he can survive by this way, and started to go everyday earlier, and return late. Thus, his money doubled or tripled everyday.

 Shortly, he bought a cart, then a truck, and then he had his own fleet of delivery vehicles.

 5 years later, the man is one of the biggest food retailers in the US .. He started to plan his family's future, and decided to have a life insurance.

 He called an insurance broker, and chose a protection plan..... When the conversation was concluded the broker asked him his email. The man replied,'I don't have an email.' The broker answered curiously, 'You don't have an email, and yet have succeeded to build an empire. Can you imagine what you could have been if you had an e mail?!!' The man thought for a while and replied, 'Yes, I'd be
 an office boy at Microsoft!' *

 Moral of the story* *

 Moral 1*
 Internet is not the solution to your life..*

 Moral 2*
 If you don't have an Internet, and work hard, you can be a millionaire.*

A Jobless man applied for the position of 'office boy' at Microsoft. The HR manager interviewed him then watched him cleaning the floor as a test..

 'You are employed' he said. Give me your e-mail address and I'll send you the application to fill in, as well as date when you may start.

 The man replied 'But I don't have a computer, neither an email'.

 'I'm sorry', said the HR manager. If you don't have an email, that means you do not exist. And who doesn't exist, cannot have the job.'

 The man left with no hope at all. He didn't know what to do, with only $10 in his pocket. He then decided to go to the supermarket and buy a 10Kg tomato crate. He then sold the tomatoes in a door to door round. In less than two hours, he succeeded to double his capital. He repeated the operation three times, and returned home with $60.

 The man realized that he can survive by this way, and started to go everyday earlier, and return late. Thus, his money doubled or tripled everyday.

 Shortly, he bought a cart, then a truck, and then he had his own fleet of delivery vehicles.

 5 years later, the man is one of the biggest food retailers in the US .. He started to plan his family's future, and decided to have a life insurance.

 He called an insurance broker, and chose a protection plan..... When the conversation was concluded the broker asked him his email. The man replied,'I don't have an email.' The broker answered curiously, 'You don't have an email, and yet have succeeded to build an empire. Can you imagine what you could have been if you had an e mail?!!' The man thought for a while and replied, 'Yes, I'd be
 an office boy at Microsoft!' *

 Moral of the story* *

 Moral 1*
 Internet is not the solution to your life..*

 Moral 2*
 If you don't have an Internet, and work hard, you can be a millionaire.*

Is the Airtel's Rebranding Necessary?

At first I am not an expert in this and this is just my thinking about Airtel’s rebranding

Before starting lets have a brief about Airtel. In tha year 1983 Sunil Bharti Mittal started Bharti Group. It was a joint venture with germany’s Siemens to produce Push button telephones for Indian market. In 1986, Bharti Telecom Limited was been established. They are ht efirst producers of fax machine in India.

Then in 1995 they started their first services in telecommunication field in Delhi. Slowly by purchasing the other companies and by starting their ownthey had spread their market all over the India.

In this situation 3G was announced in india. There were also many new companies started coming into the field which give a huge competition  in the market. So Airtel decided to rebrand itself and another reason for that is Airtel now became as a international brand. They bought Zoin Telecom in Africa and one more in Bangladesh. So all together they prepared themselves to rebrand them with 300 crores as the rebranding budget.

Does Airtel need it?

In india Airtel is the leading companies in the mobile phone network services providers.  In the world they stand at fifth position. Even the companies they bought are not at low levels. i.e. those connection already have millions of subscribers for it. Another information is that Zoin telecom is the leading service providers in 10 circles in Africa and second in 5 circles.

Airtel already has too many problems to solve in India itself. Many people say that they don’t get proper network. So the company would have concentrated to take care about that. Customer care problem is there in Airtel. If they are not concentrating on these problems, due to negative word of mouth, even if they rebrand it, they can’t succeed. So the company would have concentrated on these things rather than wasting their 300crores.

Mobile phone service providers have huge opportunities in coming year especially in rural areas. It is said that more than 40% of the rural are not exposed to cell phone. If Airtel concentrates on this, they can develop their market. If not, once the network portability comes then Airtel will be the brand that is going to face a big loss of customers.

Another thing is that the new logo of Airtel resembles the other companies like Videocon. Even some people say that the new logo is the mix of Videocon and vodapone logos. So the Airtel will get a bad name because of this issue. So as a conclusion I say that Airtel should have concentrated on their present services improvement rather than going for a waste 300crores rebranding.

To read the tamil version of it…..

http://virtualworldofme.blogspot.com/2011/01/rebranding.html