Is the Airtel's Rebranding Necessary?

At first I am not an expert in this and this is just my thinking about Airtel’s rebranding

Before starting lets have a brief about Airtel. In tha year 1983 Sunil Bharti Mittal started Bharti Group. It was a joint venture with germany’s Siemens to produce Push button telephones for Indian market. In 1986, Bharti Telecom Limited was been established. They are ht efirst producers of fax machine in India.

Then in 1995 they started their first services in telecommunication field in Delhi. Slowly by purchasing the other companies and by starting their ownthey had spread their market all over the India.

In this situation 3G was announced in india. There were also many new companies started coming into the field which give a huge competition  in the market. So Airtel decided to rebrand itself and another reason for that is Airtel now became as a international brand. They bought Zoin Telecom in Africa and one more in Bangladesh. So all together they prepared themselves to rebrand them with 300 crores as the rebranding budget.

Does Airtel need it?

In india Airtel is the leading companies in the mobile phone network services providers.  In the world they stand at fifth position. Even the companies they bought are not at low levels. i.e. those connection already have millions of subscribers for it. Another information is that Zoin telecom is the leading service providers in 10 circles in Africa and second in 5 circles.

Airtel already has too many problems to solve in India itself. Many people say that they don’t get proper network. So the company would have concentrated to take care about that. Customer care problem is there in Airtel. If they are not concentrating on these problems, due to negative word of mouth, even if they rebrand it, they can’t succeed. So the company would have concentrated on these things rather than wasting their 300crores.

Mobile phone service providers have huge opportunities in coming year especially in rural areas. It is said that more than 40% of the rural are not exposed to cell phone. If Airtel concentrates on this, they can develop their market. If not, once the network portability comes then Airtel will be the brand that is going to face a big loss of customers.

Another thing is that the new logo of Airtel resembles the other companies like Videocon. Even some people say that the new logo is the mix of Videocon and vodapone logos. So the Airtel will get a bad name because of this issue. So as a conclusion I say that Airtel should have concentrated on their present services improvement rather than going for a waste 300crores rebranding.

To read the tamil version of it…..

http://virtualworldofme.blogspot.com/2011/01/rebranding.html

I CRIED

I cried

When I was child

Due to hunger

I cried

When I was kid

To go to school

I cried

When I was adolescent

To get what I want

I cried

When I was youth

Because of my love failure

I cried

When I was young

To get a good job

I cried

When I was middle aged

To earn more for my family

I cried

When I was old

Because I became a burden to others

But I didn’t cry

When I died

It is my neighbors’ who cried

Life start with our own cry and

Ends with our neighbors’ cry

Human Brain Analysis - Gender Matters!

Some friend sent me this through e-mail.

Women - Multiple process 
Women's brains designed to concentrate multiple task at a time.
Women can Watch a TV and Talk over phone and cook the new recipe. 

Men - Single Process 
Men's brain designed to concentrate only one work at a time. Men can not watch a TV and talking in phone same time. He stops the TV while Talking. He can either watch TV or talk over phone or cook. 


LANGUAGE.
Women can easily learn many languages. Her brain set up. But can not find the solutions to problems Men can not easily learn languages; he can easily solve the problems. 
3 year old gal has three times higher vocabulary than 3 year old boy.

ANALYTICAL SKILL
Men's brain has lot of space for handling the analytical process. So easily he can analyze and find the solution for a process.
He can design (blue print) a map of a building easily.
If a complex map is viewed by women, she can not understand it. She can not understand the details of the map easily.
For her it is dump of lines in a paper. 

CAR DRIVING.  While driving a car, men's analytical spaces are used in his brain. He can drive a car fastly. If he see an object at long distance, immediately his brain classifies the object (bus or van or car) direction and speed of the object and driving accordingly. Where as women take a long time to recognize the object direction/ speed. His single process mind stops the audio in the car (if any), then concentrating only on the driving. 
You can often watch, while men driving the car fastly, the women sit next to him will shout, "GO SLOW" , "CARE FULL", "AAHHH", "OHH GOD.." 
..etc.. 


LIE 
Many times, when men lie to women face to face, they got caught easily.
Her super natural brain observe the facial expression 70%, and the body language 20% and the words comes from mouth 10%. So he is easily caught while lieing. 
Men's brain does not have this.
Women easily lie to men face to face.
So guys, While lieing to your girls, use phone, or letter or close all the lights or cover your/her face with blanket.
Don't lie face to face. 



PROBLEM.
End of day, if men have lot of problems, his brain clearly classifies the problems and put into individual rooms of brain, the problems in individual room of brain and finding the solution one by one. You can see many guys looking on the sky's for a long times. If you disturb him, he gets irritated. 
End of Day, if women have lot of problems, her brain can not classify the problems. she wants some one to hear that. After telling everything to a person she goes happily to bed. She does not worry abt the problem solved or not. 



WANTS
Men want status, success, solutions, big process... etc Women want relationship, friends, family...etc... 



UNHAPPY 
If women unhappy with their relations, she can not concentrate on work.
If men unhappy with their work, he can not concentrate on the relations. 


MAP 
Men can easily locate the place in a complex map. His analytical brain does this. While watching a cricket match in a stadium with full of crowd, men can leave his seat to T shop and keeps everything in his mind and comes back to his seat with out problems. He uses his analytical skills space of brain. 
Women can't do this. They often lost their way to their seat. 


LIFE 
Life is very easy to Men. One good job, one alcohol bottle is enough for him.
Women want everything in life. 


SPEECH 
Women use indirect languages in speech.
Geetha asked Vijay, "vijay do you like to have a cup of coffee?"
This means, Geetha really want a cup of coffee. 
In the morning......."Darling, do you think, will it be good to have an Omlette for breakfast"
Men use direct language. "Geetha, I want to have a cup of coffee, Pls stop the car when you see a coffee shop".
In the morning...."Darling, Can you please prepare an omelet for breakfast". 


HANDLING EMOTION 
Women talk a lot without thinking, if they are in emotion.
Men act a lot with out thinking. That's why many of prisoners are men all over the world.